Who we are.
We both spent years in B2B sales — carrying quota, managing pipelines, sitting in the same seat as the people we work with now.
We worked at the same company. Serhii ran revenue, growing the business from $1M to $3M+. Serge left to advise startups on GTM transformation. We went separate ways — but we were both solving the same problem, independently, and getting results. Serhii was engineering context into the GTM motion at his company. Serge was helping Series A+ startups do the same thing.
About six months ago, we reconnected and got talking about the state of the industry. We kept seeing the same thing: GTM teams investing in more tools, more automation, more headcount — and watching conversion erode anyway. Not because the people were wrong. Because the context they needed to make good decisions was scattered, unstructured, or never captured in the first place.
Everyone was solving for volume. Nobody was solving for context. We'd each been solving for context — separately — and it was working.
We built Fusion to codify what we'd learned, and launched Common Sense to bring it to the teams that need it.
Context over automation.
More automation without context just produces noise faster. We solve the context problem first — then automation becomes a multiplier instead of a distraction.
Compound, don’t repeat.
Every decision and outcome feeds back into stage-level knowledge. Your team doesn’t start from zero each quarter. The longer the system runs, the better every stage converts.
Serve the people, not the process.
We design systems that serve your team, not force them to serve systems. Context surfaces inside the tools they already use, in the moment they need it.
Transparent by default.
Every decision — human or AI — is recorded. Every piece of knowledge is readable and editable. No black boxes. You own the asset and no vendor can take it away.
If this sounds like the way your team should be operating, let's map where context is breaking in your GTM motion.
Book your Context Gap Analysis →